Brand assets
Use these to refer to Vampire & Villager truthfully, articles, listings, community art. Do not imply endorsement or a partnership, and never pair the mark with promises of profit.
The mark
A twelve-pixel sigil: a drop of blood whose upper points read as fangs, resting on a furrowed field. Two roles, one village. It is drawn with rectangles, like every inhabitant, so it stays crisp from 16 px to a poster.
Colour on dark
Mono on light
Mono on dark
Downloads: mark.svg · mark-dark-bg.svg · wordmark.svg
Wordmark
Inter 600, tight tracking; the ampersand is always crimson. Keep clear space of at least the mark's height around it.
Colours
Crimson#E8323CAccent, Vampires, danger
Crimson light#FF6B72Hover, highlights
Ink#F4F4F6Primary text
Body#B4B4BESecondary text
Ground#07080APage background
Surface#101114Cards
Villager green#59D499Villagers, success
Voice
- Plain and direct. Say what the contract does; never what a token "will be worth".
- Villagers produce, Vampires collect, describe the game as a game.
- Always keep the disclaimer reachable when you show numbers.